Insights

Recent insights

• Where Should I Start with AI? A Practical Guide — AI offers countless possibilities – and that is precisely what paralyses. A practical guide to the right first step: why administration is the ideal starting point and how five questions help you find the right process.
• The 4-Step Approach: AI Automation with a Business Case — Artificial intelligence is on everyone's lips – but there's often a large gap between the hype and successful implementation within a company. At Deep Impact, we follow a clear principle: no AI project without a business case.
• Enterprise Agentic AI 2026: Trust, Flexibility, and Vendor Lock-in as Critical Risk Factors — While Enterprise Agentic AI investments are exploding—142% growth and $2.66 billion in Q1 2026 alone—analysts warn of impending disillusionment: Over 40% of projects will fail by end of 2027. Deep Impact AG identifies three critical risk factors that determine success or failure.
• AI-Powered System Documentation for a Cloud ERP — How Deepico AG built an AI-powered system documentation for its Cloud ERP in the food industry within just a few weeks – from chatbot experiments to the successful deployment of Notebook LM.
• Switzerland Embraces Digital Sovereignty: Federal Council Adopts Digital Strategy 2026 with AI Focus — In March 2026, the Swiss Federal Council adopted its new Digital Strategy, placing a clear focus on digital sovereignty and AI innovation. This strategic reorientation significantly impacts how companies in the DACH region must shape their digitalization strategies. Deep Impact AG has been supporting companies with precisely these strategic AI and digitalization challenges since 2017.
• Explainable AI in Finance: Between EU AI Act Compliance and Innovation Stagnation — With the EU AI Act, Explainable AI (XAI) becomes mandatory for financial institutions. While regulation demands transparency, Europe risks losing ground in global AI innovation due to excessive bureaucracy.
• EU Transparency Requirements for AI Content: What Applies from August 2026 — The European Commission has published the first draft of a Code of Practice for labeling AI-generated content. From August 2, 2026, providers and operators of AI systems must comply with strict transparency rules – from machine-readable watermarks to the labeling of deepfakes. For companies, the clock is now ticking.
• Agentic AI: Why AI Governance Becomes a C-Suite Priority in 2026 — Agentic AI is fundamentally transforming enterprises. Why AI governance becomes a C-suite priority in 2026 and how Swiss companies master the shift from pilot projects to scalable AI value creation.
• How AI Programming Software Changes Project Management — Why Traditional Backlogs are Obsolete and Project Managers Must Redefine Their Role
• AI First: Automation in the Travel Industry — The travel industry is under enormous pressure. Customers expect fast, tailored offers – but reality often paints a different picture. Deep Impact demonstrates with a radical AI-First approach how this can fundamentally change: A personalized travel offer is created in just 5 minutes instead of 4-8 hours.
• Industrialization of Administrative Processes through AI — The first industrial revolution changed the world through machine power. Today, we stand at another turning point. This time, the transformation affects not factories, but offices. Artificial intelligence and AI agents are industrializing administration.
• AI Phone Assistant at Deep Impact: First Steps to AI First, incl. Business Case — Deep Impact AG from Winterthur is taking another step towards "AI First": For three weeks, we have been successfully using our own AI-based telephone assistant. This article documents our initial experiences, the business case, and the most important learnings.
• LLM-SEO: The Future of Search Engine Optimization for Businesses — The way people search for information online is changing rapidly. Large Language Models (LLMs) like ChatGPT, Claude, and Bing Chat are revolutionizing the search landscape. LLM-SEO – search engine optimization for Large Language Models – is the next evolutionary stage of online visibility.
• AI for SMEs: How Swiss Companies Can Get Started Without an In-House AI Team — AI delivers measurable benefits – even without an in-house specialist team. Crucial factors are a clear focus and a partner capable of implementation. Many SMEs in Switzerland already possess valuable data, established processes, and industry knowledge.
• "AI-First Starts with Thinking" – CTO Rodrigo Benz on AI at deepico — At Deep Impact, Artificial Intelligence is not an add-on – but a central component of strategy, product development, and technological thinking. CTO Rodrigo Benz explains what AI-First means in practice.
• Process Optimization with n8n: Increased Efficiency Through Automated Workflows — In an era where efficiency and speed determine business success, optimized processes are invaluable. The open-source tool n8n enables the automation of recurring tasks through low-code workflows.
• Unclear Requirements and Scope Creep – The Silent Killers in Software Projects — Why do so many IT projects fail? The answer often lies not in the code, but in what happens before it.
• Deep Impact's AI-First Transformation — Deep Impact is at the forefront, ready to take a transformative step forward: Deep Impact is becoming an AI-First company.
• From Design Sprint to Fully Functional Application in Just 4 Days — In an era where technological advancements are redefining the fundamentals of product development, Deep Impact has developed an innovative approach that surpasses previous standards. Instead of limiting ourselves to static prototypes, we deliver fully functional applications within just four days.
• Industrializing Software Development with AI — Software development is facing a fundamental revolution: Artificial intelligence will sustainably change the processes of this still young industry and finally industrialize it.
• Minimize Multitasking: Focus in Project Work — Multitasking is often considered a necessary skill in software development – yet research clearly shows it significantly impairs productivity and code quality. At Deep Impact AG, we deliberately focus on dedicated focus time, project teams, and structured meeting days to minimize distractions.
• AI Agents and Operators: The Next Level of Intelligent Automation — While Large Language Models are already widespread, the next stage of development goes beyond them: AI agents and operators. These systems are designed to autonomously manage complex business processes.
• Why We Rely on Robust IT Infrastructure: Insights into Our Strategy — A reliable IT infrastructure is the foundation for digital innovation and efficiency. Deep Impact demonstrates how modern cloud solutions, Managed Services, and well-conceived complexity management enable a smaller organization to grow competitively and scalably.
• Gen AI War of the Worlds: The Global Battle for Artificial Intelligence — In an era where the development of artificial intelligence is progressing rapidly, the market for Generative AI has evolved into a global battlefield.
• Efficient Meeting Culture at Deep Impact: More Productivity, Less Wasted Time — Meetings are a necessary evil – or are they? Deep Impact has proven with a clear meeting policy that less is indeed more. Through strict time limits, meeting-free productivity windows, and consistent remote or in-person attendance, we increase efficiency and focus.
• A Day in the Life of an Interactive Media Designer at Deep Impact — Kim is an aspiring Interactive Media Designer at Deep Impact, bringing a fascinating blend of creativity, technology, and genuine craftsmanship to her work every day. We spoke with her.
• The Benefits of Design Sprints: Faster, More Cost-Effective, and More Efficient — Design Sprints are a proven method to go from problem statement to tested solution in just four days. Compared to traditional project phases, Design Sprints are not only faster, but also more cost-effective and deliver validated results.
• Why We Don't Rely on a Mission Statement – The Deep Impact Beer Philosophy — Mission statements are everywhere. But honestly: How often do they really stick in your mind? Deep Impact AG is taking a radically different approach. Instead of a long, elaborate mission statement, we have something much simpler.
• Why Companies Fail at Digital Transformation — Over 70 percent of digital transformation initiatives fail – a costly problem. Deep Impact shows which mistakes companies make and how a clear strategy, decisive action, and the right error culture lead to success.
• Understanding AI: LLMs, Generative AI, and Reasoning Models — Artificial intelligence is shaping our daily lives and revolutionizing businesses. But what exactly lies behind the terms LLM, Generative AI, and Reasoning Models?
• Ready for the Cloud? A Simple Self-Assessment Checklist for Businesses — Migrating to the Cloud makes strategic sense – but only with thorough preparation. Deep Impact offers a practical self-assessment checklist: from technical readiness and security requirements to employee training.
• The Importance of Static Code Analysis Tools in Software Development — In the constantly evolving world of software development, one thing has become clear: delivering high-quality, reliable, and secure applications is not optional—it's business-critical.
• Why Full Remote Work and Offshoring Are a No-Go for Us — Remote work is practical and flexible – but it has its limits. At Deep Impact, we've learned that highly complex technological work requires physical collaboration. We enable flexibility, but not at the expense of innovation and quality.
• Integrating AI into Existing Systems: Best Practices — Integrating Artificial Intelligence into existing systems presents companies with complex challenges – from technical compatibility to organizational changes.
• Agile Software Development and Its Benefits — Agile software development offers companies maximum flexibility through iterative development, continuous feedback, and close collaboration with stakeholders. Deep Impact uses proven agile methods to create tailor-made software that adapts to changing business requirements.
• Ready for Cyber Doomsday? Prepare for the Worst with Deep Impact — Cyberattacks are not a matter of "if," but "when." Many companies are dramatically unprepared. Deep Impact offers specialized workshops that prepare companies for the worst-case scenario – with concrete recovery plans and emergency strategies.