The 4-Step Approach: AI Automation with a **Business Case**

Artificial intelligence sits on every management agenda today. Yet between the excitement in the boardroom and an AI system that genuinely reduces cost in daily operations lies a surprisingly large gap. Most AI initiatives don't fail because of technology — they fail because nobody ran the numbers upfront to see whether they were worth it. At Deep Impact we take the opposite route. Instead of starting with the technology, we start with the math. Our principle fits in a single sentence: no AI project without a business case. This article shows how our 4stage approach makes AI automation predictable, lowrisk, and economically verifiable. The core problem: hype is not a plan Most organisations approach AI with the same three questions: Where do we start? Is the investment worth it? And how do