How Our Venture Business Supports Project Business

Traditional project business is more stable but less attractive to top talent. That's why Deep Impact founded an independent Venture Business – as a strategic tool for innovation and talent acquisition.

English edition — originally published in German as Wie unterstützt unser Venture Business das Projektgeschäft?.

The Background: A Classic Dilemma

Deep Impact was founded as a software company dedicated to solving complex problems through innovative tailor-made software.

But there was a problem: The traditional project business is financially stable, but not necessarily exciting for top developers. The best talents are attracted by:

• Frontier technologies
• Their own product ideas
• "Greenfield" challenges
• The chance to build their own idea

The Strategic Solution: Venture Business

In 2016, Deep Impact made a strategic decision: Establish an independent Venture Business. Goal:

• Attract highly qualified developers with exciting new technologies
• Push the boundaries of what is technically possible
• Validate and adapt new technologies
• Bring these insights back into the project business

How the Synergies Work

1. Technological Innovation in Project Business

Through ventures with AI solutions, we have developed a deep understanding of AI capabilities and gained practical experience with new frameworks.

2. Technological Superiority

Companies that invest in their own ventures are always one step ahead of their competitors.

3. Global Talent Acquisition

"Deep Impact builds AI solutions. They experiment with new technologies. I can work on something truly innovative."

4. Brain Drain Prevention

Venture work prevents the best internal talents from leaving.

The Concrete Model

1. Venture teams are tasked with exciting challenges
2. Cross-pollination occurs regularly
3. Knowledge is systematically transferred
4. Ventures are measured by innovation value, not just profitability

Conclusion: Ventures as a Strategic Lever

The Venture Business is not a hobby – it is a strategic asset that fosters innovation, attracts talent, and strengthens the core business.