Wine, Design, and AI: Try Our New GPTs
Deep Impact is experimenting with its own GPTs for creative applications. This article introduces our GPT experiments – from wine recommendations to design inspiration.

English edition — originally published in German as Wein, Design und KI: Probiert unsere neuen GPTs aus.
AI for Creative Applications
At Deep Impact, we continuously experiment with new AI technologies. With the introduction of Custom GPTs, we seized the opportunity to develop specialized assistants.
Our GPT Experiments
Wine GPT
A specialized assistant for wine recommendations:
- Suitable wines for dishes
- Explanations of grape varieties and regions
- Personalized recommendations based on preferences
Design GPT
A creative partner for design projects:
- Color palette suggestions
- Layout inspiration
- Typography recommendations
What We Learned
1. Specialization Makes the Difference
A focused GPT delivers better results than a generalist.
2. System Prompts Are Crucial
The right background instructions define the quality of the responses.
3. Iteration Is Necessary
First versions are rarely perfect – continuous improvement is key.
Practical Business Applications
- Customer service assistants
- Internal knowledge bases
- Specialized consulting tools
- Creative brainstorming partners
Conclusion
Custom GPTs are an exciting field for experimentation. Finding the balance between specialization and flexibility is the art. Try out our GPTs and give us your feedback!