Modern Online Publishing

The New Reality Print isn't dead, but online is king. Publishers who want to be successful today need a wellthoughtout digital strategy. The Building Blocks Content Management A modern CMS is the heart of every publishing operation: Flexible content structures Multichannel publishing Workflow support APIfirst architecture Spectra, our own CMS, is built precisely for this. Distribution Content must be where the users are: Website Apps Social Media Newsletters Aggregators A "publish once, distribute everywhere" strategy saves effort and ensures consistency. Monetization No publishing without revenue. The options: Advertising: Classic, but challenging (Ad Blockers, declining CPMs) Subscriptions: Stable, but requires firstclass content Hybrid: Combination of both Events and Services: Supplemen