Ochsner Shoes: Innovative Website with Spectra Editor

Successful establishment of a private label as an independent brand.

English edition — originally published in German as Ochsner Shoes: Innovativer Webauftritt mit Spectra Editor.

Successful Establishment of a Private Label as an Independent Brand

Ochsner Shoes, known for its outstanding shoe collections, has taken the ambitious step of establishing its strongest private label as an independent brand. Deep Impact had the honor of winning the design pitch for the new website and realized the project with its proprietary Spectra Editor.

Challenges and Solutions

Transferring the design to the Spectra Editor was one of our biggest challenges. The website has no static pages, which means the customer must be able to design the layout intuitively and visually appealingly within the editor.

Automation and User Experience

An automatic product feed and a store finder, updated daily with the latest data, ensure that users are always up-to-date. A sophisticated tagging system extends Spectra's functionality, greatly enriching the visitor experience and article creation.

Successful Partnership

Close collaboration with Ochsner Shoes was crucial for building a satisfactory editor experience. This project not only demonstrated how versatile the Spectra Editor is but also proved its potential for future e-commerce platforms.

Conclusion and Outlook

Initial concerns about how Spectra would perform in the fashion world have turned into enthusiasm. The combination of magazine and online shop opens up new, promising possibilities. We look optimistically to the future of the Varese website and look forward to discovering many more facets of the Spectra Editor.

Conquering the Digital World Together

With projects like the website for Ochsner Shoes' private label, Deep Impact once again demonstrates that we are ready to conquer the digital world and redefine the possibilities of online retail.