Ochsner Shoes: Innovative Website with Spectra Editor

Successful Establishment of a Private Label as an Independent Brand Ochsner Shoes, known for its outstanding shoe collections, has taken the ambitious step of establishing its strongest private label as an independent brand. Deep Impact had the honor of winning the design pitch for the new website and realized the project with its proprietary Spectra Editor. Challenges and Solutions Transferring the design to the Spectra Editor was one of our biggest challenges. The website has no static pages, which means the customer must be able to design the layout intuitively and visually appealingly within the editor. Automation and User Experience An automatic product feed and a store finder, updated daily with the latest data, ensure that users are always uptodate. A sophisticated tagging system ex