More Innovation for Online Publishing

Spectra is the publishing engine for various online media.

English edition — originally published in German as Mehr Innovation fürs Online-Publishing.

Spectra is the publishing engine for various online media, including, most recently, 'Nebelspalter'. What kind of product is this in a world of CMS solutions dominated by WordPress, Drupal, Joomla, and many others? Spectra consists of a core that is indeed about managing content.

Right now, Alba is building a portal that will be used by a community. Spectra is the central tool for this.

"There's another exciting aspect of Spectra: in addition to these core functions, we also develop customized features for each of our clients in online publishing. For 'Nebelspalter', for example, this is a new type of paywall that allows readers to purchase individual articles."

And that is also part of the development work that particularly motivates Alba: "This ability to extend Spectra's core helps online media differentiate themselves and surprise and engage their customers. Spectra is an ideal tool for introducing something new, for innovation in online publishing."

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