Medinside's Success Story and Winsider AG's Expansion

In 2015, Winsider AG laid the foundation with the establishment of Medinside.

English edition — originally published in German as Die Erfolgsgeschichte von Medinside und die Expansion der Winsider AG.

In 2015, Winsider AG laid the foundation for a success story based on innovative technology and high-quality content with the founding of Medinside, a portal specifically for the healthcare industry. From the outset, the goal was clear: the developed technology, known as the Posting Engine, should be scalable and form the basis for further platforms.

Innovation through Tagging and SEO

The Posting Engine stands out particularly due to its tagging system, which allows readers to specifically consume content on topics that truly interest them. For editors, this technology simplifies the publishing and editing of articles, leading to fast and efficient information dissemination. In addition, the articles are optimized for various channels and for search engine optimization (SEO).

A Powerhouse for Industry News

Under the umbrella of Winsider AG, several platforms have now been established: Medinside, Medinside.Jobs, Inside IT, and Inside Channels. This diversity makes the group a powerhouse for industry news and proves the successful implementation of scalable technology.

Growth Despite Challenges

The year 2020 brought unforeseen challenges with the Corona pandemic but also led to enormous interest in health topics. Medinside recorded a user increase of 115%, while Inside IT and Inside Channels also experienced significant growth rates (20% and 15% respectively).

Outlook and Expansion

For 2021, Winsider AG continues to focus on high-quality, well-researched content to promote user growth. The Medinside editorial team has already been strengthened for this purpose. Another goal is the development of additional platforms for other industries that could benefit from Winsider AG's experience and technology.

The success story of Medinside and the expansion of Winsider AG underscore the importance of innovation, high-quality content, and the ability to deploy technology scalably. With a clear view to the future and the goal of tapping into further industries, Winsider AG remains an important player in the digital media landscape.