Shaping the Innovation Boost

Bernadette Hug has recently joined the Frutico team and is leading sales. Whether as a chef, truffle hunter, or managing director at Sempione: food and the food industry are her passion. Why is she now committed to digitalization: for the Frutico operating system and the online shop? The food industry is on the verge of a major transformation. New business models are emerging. Digitalization will trigger an innovation boost. I want to lead the way, propose a modern system, and thereby show companies how this will have a positive impact. Many fruit and vegetable traders already use a digital operating system or ERP today. What does Bernadette think is next? I know several ERPs from experience. Some of them are quite complex. We are changing that with Frutico, bringing both efficiency gains