Successful Digitalization for AMAG

The introduction of a central CMS for AMAG AG represents a significant step.

English edition — originally published in German as Gelungene Digitalisierung für die AMAG.

The introduction of a central Content Management System (CMS) for AMAG AG, a leading player in the Swiss automotive industry, represents a significant step in the company's digitalization strategy. This initiative enables over 1,000 dealers nationwide to efficiently manage their individual websites while maintaining AMAG's consistent brand identity. The challenge of keeping Corporate Identity (CI) and Corporate Design (CD) consistent across such a broad dealer network was masterfully solved by this innovative CMS.

The implementation of this system marks a turning point in how AMAG utilizes and manages its digital resources. With the WYSIWYG editor, dealers can edit their content directly and without technical knowledge, enabling quick and flexible adaptation to market changes. This approach promotes dealer autonomy while ensuring that AMAG's brand presence remains consistent and professional.

The benefits of this digital transformation are manifold:

• Flexibility and autonomy for dealers: The ability for dealers to customize their own websites fosters a sense of ownership and improves the efficiency of content updates.
• Consistency in brand presence: By centrally controlling CI and CD, the CMS ensures that all dealer websites comply with AMAG's brand standards, leading to a stronger and more unified brand image.
• Ensuring up-to-dateness: The central management and easy content updating by the dealers themselves ensure that the websites always offer current information, which strengthens AMAG's competitiveness in the digital environment.

This digitalization initiative illustrates how technology can be used to both increase operational efficiency and solidify brand identity across a widespread network of partners.