Successful Digitalization for AMAG

The introduction of a central Content Management System (CMS) for AMAG AG, a leading player in the Swiss automotive industry, represents a significant step in the company's digitalization strategy. This initiative enables over 1,000 dealers nationwide to efficiently manage their individual websites while maintaining AMAG's consistent brand identity. The challenge of keeping Corporate Identity (CI) and Corporate Design (CD) consistent across such a broad dealer network was masterfully solved by this innovative CMS. The implementation of this system marks a turning point in how AMAG utilizes and manages its digital resources. With the WYSIWYG editor, dealers can edit their content directly and without technical knowledge, enabling quick and flexible adaptation to market changes. This approac