Already used for various online publications, Spectra performs the functions of a publishing engine, going beyond a conventional CMS for publications such as Medinside, Inside-It, the Deep Impact blog as well as Nebelspalter.
How and why does Deep Impact support Nebelspalter?
There are three aspects. First, we’ve always wanted to make the organisation of content efficient for the producer as well as for the customers. This resulted in Spectra, which is now also in use at Nebelspalter. Second, Deep Impact has a wealth of experience as a venture builder and can help Nebelspalter to successfully scale a digital business model. And, finally, third, I personally want to offer well-researched articles a platform, so they can stand out from the journalistic fog.
What is your vision for Spectra for online publishing in general?
On news platforms, travel portals or real-estate platforms, wherever there’s a lot of information, Spectra helps to present what makes sense. The problem with the internet is that it generates quantity exponentially, making it hard for the individual to see what’s relevant to them. Thanks to Spectra, this relevance quickly becomes recognisable and usable.